Coldwell Banker “Previews”
Both Coldwell Banker and Previews International were born in California — Coldwell Banker in 1906, Previews in 1933. Over the years, our company has amassed an unparalleled portfolio of skills and experience in marketing California’s most magnificent properties.
Today, Coldwell Banker Previews International handles a remarkable 75 percent of all million-dollar-plus estates sold in California.
To find the exceptional buyer for an exceptional property requires highly effective marketing. The Coldwell Banker Previews® Program is without equal in the marketing of fine real estate. Previews pioneered major innovations in marketing and advertising fine homes on the premise that "for every one-in-a-million property there is a one-in-a-million buyer.” The Previews legacy was one of castles, palaces, and islands in the South Pacific, and the Previews client list includes some of the most illustrious names in the world of diplomacy, politics, business and entertainment.
Since the early 1980s, the combined heritage, expertise and resources of Coldwell Banker and Previews have been forged into the most sophisticated and powerful luxury home marketing program in existence. The Coldwell Banker Previews Program commands a national and international outreach that attracts affluent home buyers worldwide, and properties selected for the Previews Program are truly among the most exceptional on the market.
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